Customer loyalty strategies

It is not enough to achieve simple sales, but rather to make a business successful we need to retain the customer. There are many strategies that can be applied.

What is customer loyalty?

It is strategy that aims to achieve an existing in-house client become a regular customer, that is to say, buy from frequently and not sporadic.

Would benefits produces customer loyalty?

The benefits of loyalty are, on the one hand, get more sales on an ongoing basis, and on the other hand, achieve a good strategy of communication between customers, since insurance already loyal consumer will recommend our company to others.

Importance of the quality of the product

Although we can create marketing and communication strategies to retain customers, if we don’t have a product or service of quality and that really meets a need of the consumer, we will have little success and will not that nobody will once again rely on the company.

It is also recommended that product is differentiated from its competition in some way (price, performance, color, design, etc.) so so innovative, that it is the subject of recommendation among people themselves unless the company promote it specifically. Ultimately, it is not offering a product to the market, but highlight it somehow and do stress on those aspects.

Strategies for building customer loyalty

After-sales service: the customer relationship does not end when we make the sale, but that then comes into play after sales service: provide guarantees, install the product and advise on the use of the same, etc. These are just three examples of actions that can be taken to satisfy the customer once already purchased a good or service.

Consultations of opinion: another very good strategy to retain customer is calling it a few days after purchase for its view of firsthand, if he is happy, if you have found a bug or have any suggestions to make. This creates a sense of security for the customer since it is supported by the company and note that not limited only to sell and make money. The customer (both during the sale and after it) is one of the most neglected today, practically by all kinds of businesses.

Discounts and promotions: to get that customer back to buy in our business, it is interesting to create small promotional campaigns or incentives to make this happen. An example that many small businesses practice are typical vouchers discount or comp points, offering a small gift or discount after a certain number or volume of purchases.
Finally, all this is must add a good deal to the customer or prospect, to once more to meet the demands of products and are more comfortable in deciding.