Advertising about insurance and insurance companies invade our lives

Do you have failed to realize that lately most of the television commercials are always about cars, colonies or insurance companies?. And is not to be our thing that we spent the day thinking about our work the data we refer. In the first half of 2014 ad spend increased by 2.9% in the promotion of motorcycle and health insurance and in enhancing the image of the companies. Moreover, the advertising to car insurance accounts for 42% of it invested by the sector. Television remains the primary means to get their advertising, while it has fallen by 6%. Although continuing Internet evolution positive and recorded 6% investment, “increasingly closer to the total earmarked for advertising in press, which reaches 10%.

So based on these data and a little on television at any time of the day, we can see that it is not that we are obsessed with insurance companies and insurance companies if you are not very present in advertising. And to sample a button:

On the other hand, can also meet with ads (usually of insurance created more recently), who seek the sympathy of the customer by means of the “comedy” or laughter.

Now, do meet these ads with the client’s expectations?, are repetitive and little original or the on the other hand achieve their goal of approaching customers? Then we leave you with the reflection. Now well we believe is most important the quality than the quantity.

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