How to start marketing your business online

Online marketing it is essential for any business that wants to acquire customers on the internet. Learn the 3 steps that you must perform to get started.

First steps in marketing your business online

For any business services with a presence on the internet, it is essential to make marketing online, both in the case of the self-employed entrepreneurs and owners of small and medium enterprises.

This time we bring you the first 3 steps of your internet marketing. Of course there are more, but these are the first, and they are also inexpensive.

First step in your online marketing: web and blog

The first thing you’ll need to create your business online is a website, which allows you to have your blog ‘inside’, and is easy to learn how to handle it by yourself. The website is the first thing your potential customers see you, and what will remain and continue reading, or leave if they do not see clearly what you do. There will be who leave because your website not interested, don’t worry because I would have never been your customer.

The blog is the part of the web where the articles that you write is will be saved. They are visible to anyone visiting your page, and they are the sign that you know your profession. No one will be of interest to visit you if not going by adding new items, so you will not have in mind when they need your services.

Second step of your online marketing: Bulletin or newsletter

It is very important that your web have clearly visible a form for anyone who wants to subscribe to your newsletter. It’s the way that you have to be in contact with your followers, you’ll make them get your articles and news about you, and so you will know. The ideal is to send a newsletter a week, although there will be weeks where you send them also concrete information on promotions or different news.

You will need to hire a respond containing new subscriptions, cancellations, changes of email. From there you will send your newsletters with your articles and news for your subscribers, with the advantage of power previously schedule your shipments, taking into account the local time of your subscribers. If you try to save it will come a time when you will feel overwhelmed by the size of the list and its changes.

Third step of your online marketing: social networking

Before you create your website, start to make you known in social networks. But most importantly and what will help you to position yourself in the Internet search engines are company pages, start creating you a profile on each social network and about having a high number of contacts. So you can tell them once you’ve opened your web, and ask them to join your company’s social network page and subscribe to your newsletter.

Facebook is the world’s largest platform, it is imperative that you are there. It is also you’re in Google +: belongs to Google and the “I like it” and “forward” of your posts have more relevance to positioning in your browser. LinkedIn is important if your customers are there. Twitter is important only if you are going to serve you daily with your post and comment on others. Use Pinterest only if you work in fashion, beauty, photography, or sale of products, since this social network is for photos only.

Increasingly entrepreneurs we work online, and online marketing it is essential for any business that wants to get out there. Create your website and your blog, hires an autoresponder for your newsletter, create personal profiles on social networks and add all the people you can, especially of the profile of who will be your customer, to then create your page of company there.